AMUL Franchise Opportunities
Area Req.
Investment Range
No. Of Franchise Outlets
ABOUT BRAND - AMUL
Partner with AMUL – India’s Most Trusted Dairy Brand
The Gujarat Co-operative Milk Marketing Federation (GCMMF), custodian of the iconic AMUL brand, is India’s largest food products marketing organization, with a turnover exceeding ₹9,774 crore.
Now, AMUL invites passionate entrepreneurs to join its growing network through exclusive franchise opportunities.
Business Opportunity: AMUL Scooping Parlours & Retail Outlets
Start your own business with minimal investment and high returns by opening an Amul Retail Outlet or an Amul Ice-Cream Scooping Parlour.
1. Amul Retail Outlet / Milk Booth
- Location: High footfall areas like markets, institutions, hospitals, stations, public parks, etc.
- Space Requirement: 100–400 sq. ft.
- Investment: ₹3 – ₹6 lakh (interiors & equipment only; excludes property cost)
- Ownership: Shop must be owned or rented by the franchisee
- Fees: No franchise fee, royalty, or registration cost
- Retail Margins:
- Pouch Milk: ~2.5%
- Milk Products: ~9%
- Ice Cream: ~20%
2. Amul Ice-Cream Scooping Parlour
- Minimum Area: 300+ sq. ft.
- Investment: ₹6 lakh (approx.)
- Retail Margins:
- Ice Cream Scoops / Recipes: Up to 50%
- Pre-packed Ice Creams: ~20%
- Other Amul Products: ~9%
- Equipment Requirement: All coolers must be Amul-branded to avail equipment support
Franchisee Benefits
- No royalty or revenue sharing
- No registration fees
- Monthly sales turnover: ₹3–6 lakh (varies by location)
- Advance payment required for stock from Wholesale Distributors (WDs)
- Orders via sales representatives or AmulCart mobile app
- All recurring expenses (rent, staff, electricity) borne by franchisee from margins
Support from AMUL
- Equipment purchase support for:
- Deep Freezers
- Visicoolers
- Milk Coolers
- Fryers
- OTGs (for pizzas)
- Free external branding and signage
- Exclusive consumer offers
- Store inauguration support
- Additional retail margins based on outlet performance
Who Can Apply?
Anyone with a modest capital base, a good business location, and strong business acumen can apply. This is a low-risk, high-return opportunity to become part of the AMUL success story.
Join Us
Join the AMUL family and start your entrepreneurial journey with one of India’s most loved and profitable brands.
AMUL Franchise Cost & Investment
Operations Commenced
Franchise Commenced
AMUL Franchise Details
Investment Range
Brand Fee
Royalty
Additional Details
- Exclusive territorial rights: Yes
- Anticipated ROI: 30%
- Payback Period: 6-11 Months
AMUL Franchise Expansion Plans
By Region
- North: Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Uttar Pradesh
- South: Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
- East: Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
- West: Gujarat, Rajasthan, Maharashtra, Goa
- Central: Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
- Union Territories: Andaman & Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman & Diu
AMUL Franchise Requirements
- Property Type: Commercial
- Floor Area: 100 – 500 Sq.ft
- Preferred Location: Prime high-street location
AMUL Franchise Training
- Detailed operating manuals for franchisees.
- Field assistance during launch and operations.
- Expert guidance from Head Office on daily operations.
- Current IT systems will be included in the franchise.
Franchise Agreement Details
- Standard Agreement: Yes
- Term Duration: 7 Years
- Renewable: Yes
Disclaimer: Franchisee India is an integrated franchise solution company since 2025. FIHL (www.franchiseeindia.org) and the site sponsors accept no liability for inaccuracies. Please consult professionals before committing.
How to Get AMUL Franchise
Franchisee India offers a diverse range of franchise opportunities. To learn about the Amul franchisee—including fees, cost, and the application process—fill out the application form and our team will provide all necessary details.
AMUL Franchise FAQs: Your Path to Partnership
Is the Amul franchise free, or is there a brand fee?
Yes, Amul offers a zero brand fee and zero royalty franchise model. Amul does not charge any upfront registration fees or revenue-sharing royalties. The capital you provide is used entirely for your own shop’s renovations, deep freezers, visicoolers, and initial stock procurement.
What is the total Amul franchise cost and investment in India?
The investment depends entirely on the outlet model you choose:
Amul Preferred Outlet / Milk Booth: Requires an investment of ₹3 Lakh to ₹6 Lakh (ideal for a 100–400 sq. ft. area).
Amul Ice Cream Scooping Parlour: Requires an investment of approximately ₹6 Lakh (requires a minimum of 300+ sq. ft. prime retail space).
(Note: These estimates cover interiors and standard cooling equipment but exclude real estate lease or acquisition costs).
What are the expected profit margins for an Amul retailer?
Amul offers structured retail profit margins across its extensive product lineup:
Pouch Milk: ~2.5%
Milk Products (Cheese, Paneer, Butter, etc.): ~9%
Pre-packed Ice Cream: ~20%
Ice Cream Scoops & Custom Sundaes/Shakes: Up to 50% (Available exclusively at Scooping Parlours).
What is the estimated monthly income from an Amul franchise?
An average Amul franchise outlet generates a monthly sales turnover ranging between ₹3 Lakh to ₹6 Lakh. Depending on your location’s footfall, product mix, and operating costs (rent, electricity, and staff), a franchisee can expect a healthy Return on Investment (ROI) of roughly 30%, with a typical payback period of 6 to 11 months.
How do I apply for an Amul franchise online?
To securely apply for an official dealership or franchise, follow these steps:
Ensure you have a commercial location meeting the minimum space requirements (100–500 sq. ft.).
Visit the official Amul portal or fill out our integrated Franchise Enquiry Form on this page with your contact details, location preference, and available budget.
Amul’s local territory team or Wholesale Distributor (WD) network will contact you to initiate site verification and document processing.
Can I open an Amul Ice Cream Lounge or Cafe franchise?
Yes. Beyond standard outlets, Amul offers premium formats like the Amul Ice Cream Lounge and Amul Café. These setups require a larger commercial space (typically 500+ sq. ft.) and a higher investment layout (around ₹6 Lakh to ₹10 Lakh) to accommodate experiential seating, a broader live-counter menu, and premium recipe creations like custom sundaes and baked goods.
Are there any specific regional requirements for opening an Amul franchise in states like Bihar, Odisha, Punjab, or West Bengal?
The core financial and space criteria remain identical across all regions in India. However, supply chain logistics depend on local distribution networks. Inventory is sourced directly via advance payments to Amul’s localized Wholesale Distributors (WDs) in your specific territory. Whether you are applying from Kolkata, Punjab, Odisha, Hyderabad, or Bihar, the allocation is subject to local demand density and site approval by regional field officers.
What are the daily or monthly operational expenses for an Amul store?
While Amul provides extensive support with initial marketing, store inauguration, and external shop signage, all recurring operational expenses are managed entirely by the franchisee. These include:
Commercial shop rent or lease fees.
Monthly electricity bills (factoring in 24/7 power requirements for deep freezers and visicoolers).
Staff salaries and local maintenance costs. These expenses are comfortably covered using the gross retail profit margins generated from daily sales turnover.
What is the difference between an Amul Franchise and an Amul Distributorship?
An Amul Franchise is a direct retail model (B2C) where you open a dedicated storefront (Booth or Scooping Parlour) to sell products directly to consumers. An Amul Distributorship, on the other hand, is a wholesale model (B2B). Distributorships require significantly higher capital investment, dedicated warehouse space, and logistics/vehicles to supply Amul products to multiple retail channels and franchises across an assigned territory.
How long does it take for an Amul outlet to become profitable?
Thanks to massive brand equity and daily consumer demand for essential dairy items, Amul outlets boast a very fast turnaround. Most strategic locations achieve a payback period of just 6 to 11 months, yielding an anticipated Return on Investment (ROI) of approximately 30%. Daily profit depends heavily on your product mix—maximizing sales of high-margin items like ice cream scoops (up to 50% margin) and packed milk products (9% to 20% margin) accelerates net profitability.
Interested in AMUL Franchise?
